By The Associated Press AUSTIN, Texas (AP) — A new generation of women are embracing the benefits of running and cycling in pursuit of more active lives, but they don’t necessarily want to buy the expensive gear to do so.
A new study by the Austin-based Next Big Futures research firm found that most women in the U.S. have never bought a pair of running shoes, swimwear, and bikini tops.
The group found that women in this category of women spend $12,500 on their personal care items each year.
Bicyclists have been a hot-button issue in recent years, with lawmakers urging the federal government to expand bike lanes.
But they haven’t made it to Congress.