Women’s clothing retailer, J. Crew, announced its biggest day ever with sales of $8.9 billion in sales, which is more than all of its competitors combined.
Crew has been growing at a brisk clip since it announced in May that it would discontinue its women’s clothes line, which was originally planned for the middle of the year.
The company said it was moving to a “fresh new approach” to sales, and that it had tripled sales to $4.4 billion from $2.8 billion last year.
In a press release, J Crew said the growth in its apparel business was driven by the launch of its newest collection of women’s and children’s clothing and accessories.
This is not the first time J. Cosmetics has seen a boost in sales.
Last year, the company announced that it planned to spend $2 billion to increase the sales of its cosmetics, which includes nail polish and hair products.
Jansons new sales numbers also beat expectations, and analysts say that the company is likely to have a good 2017.
In the past, analysts have predicted that the women’s fashion industry could lose its mojo as the market shifts away from women’s tops and back to the more traditional look.
“I think we will be very surprised at the sales growth,” said Tim Kahan, senior analyst at research firm MoffettNathanson.
“If we can continue to maintain our growth momentum, and the growth continues to be consistent, then it will be a very good year.”
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